An SEO Audit is the first step to a successful nonprofit marketing campaign. Whether you’re testing demand for a new service, developing a content strategy for your website, or writing an e-commerce listing, it all starts with an understanding of what users search for.

An SEO audit identifies technical site issues, summarizes your competitors’ SEO performance, tracks your backlink profile, and compiles a list of target keywords. Use the data inside an SEO Audit to outline content opportunities and create benchmarks for online growth.