Case Studies
Digital Marketing for Change amplifies the work of mission-driven organizations in the health & wellness and education sectors. The founder, Ashley Kochans, is devoted to the marketing success of non-profits, social enterprises, and small businesses. If you'd like to learn more about our work, scroll through client success stories or click the icons below for a full portfolio.
LinkedIn Page
Upwork Profile
Empowering Education
Your Lessons Now
CANDLE, Inc.
What clients say...
"Ashley was a pleasure to work with. She brought a lot of fresh ideas to our team and a wide range of knowledge about digital marketing. We now have a solid start for content marketing - with a content calendar, templates, and a strategy. She trained up someone on our team to take over the work. She also was able to help with an improved Amazon listing and SEM. She's fun to work with and professional."
Noah Teitelbaum
EXECUTIVE DIRECTOR
"Working with Ashley has been great. She is honest, straightforward, and very efficient with solving even the most difficult problems. She has a great talent for demystifying concepts that can otherwise seem intimidating or out of reach. Best of all, Ashley doesn't just do the work for you - she teaches you how to become self-sufficient. As a director that likes my team members to be as self-sufficient as possible, I find this approach extremely valuable."
Anna Lantry
CEO & FOUNDER
“It was a stroke of luck that I connected with Ashley. I needed to get the task of creating blogs off my plate and into the hands of a pro. I couldn't be more pleased! She did the research on the topic as well as on our nonprofit to provide a well written blog complete with SEO - keywords, CTA, and a ready to post format. How fortunate that I was able to connect with the perfect professional on the first try"
Norma Norris
EXECUTIVE DIRECTOR
Work Samples
Blog Post: Amazon SEO
General Copywriting Samples
Case Study: Educational Marketing
Multimedia Post: Kids Meditation for Sleep
Marketing Strategy Sample
Blog Post: Shopify Alternatives
ARTICLES ABOUT OUR APPROACH
Read the latest news & trends in SEO
How to Create A Keyword Strategy
Ashley Kochans | 1.20.21
Creating a keyword strategy requires a solid understanding of a classic marketing funnel. Once you understand how your customers find you, then you can pick the best search terms for each stage of the funnel.
How to Pick a Target Keyword
Ashley Kochans | 2.1.21
The first thing you should do with every webpage is pick a target keyword. Once you've defined your target keyword, make sure it's in the URL, headers, meta description, etc. But how do you find your target keyword?
Squarespace SEO
Zack Reboletti | 2.17.21
For any consultants or agencies hesitant to take on a Squarespace client, fear not! Squarespace is easy to use. There is a relatively smooth process for optimizing their websites, but here are the tips you need to know.
